:root {
  --red: #c8102e;
  --red-dark: #9c0c24;
  --ink: #14161a;
  --ink-soft: #4a4f57;
  --muted: #7a8089;
  --line: #e6e6e6;
  --bg: #ffffff;
  --bg-alt: #f7f5f2;
  --bg-dark: #14161a;
  --radius: 14px;
  --shadow: 0 6px 30px rgba(20, 22, 26, 0.07);
  --shadow-lg: 0 20px 60px rgba(20, 22, 26, 0.12);
  --max: 1140px;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  color: var(--ink);
  background: var(--bg);
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}

.container {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 24px;
}

h1, h2, h3 { margin: 0 0 12px; line-height: 1.15; letter-spacing: -0.02em; }
h1 { font-size: clamp(2.4rem, 5vw, 3.75rem); font-weight: 800; }
h2 { font-size: clamp(1.8rem, 3.5vw, 2.5rem); font-weight: 700; }
h3 { font-size: 1.25rem; font-weight: 600; }

p { margin: 0 0 12px; color: var(--ink-soft); }
.muted { color: var(--muted); font-size: 0.95rem; }

.eyebrow {
  display: inline-block;
  font-size: 0.78rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--red);
  margin-bottom: 14px;
}

.accent { color: var(--red); }

.btn {
  display: inline-block;
  padding: 13px 22px;
  border-radius: 999px;
  font-weight: 600;
  font-size: 0.95rem;
  text-decoration: none;
  border: 1.5px solid transparent;
  cursor: pointer;
  transition: transform .15s ease, background .2s ease, color .2s ease, border .2s ease;
}
.btn--primary { background: var(--red); color: white; }
.btn--primary:hover { background: var(--red-dark); transform: translateY(-1px); }
.btn--ghost { background: transparent; color: var(--ink); border-color: var(--ink); }
.btn--ghost:hover { background: var(--ink); color: white; }
.btn--block { display: block; width: 100%; text-align: center; }

/* Nav */
.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: saturate(180%) blur(10px);
  border-bottom: 1px solid var(--line);
}
.nav__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 16px 24px;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  text-decoration: none;
  color: var(--ink);
  letter-spacing: -0.01em;
}
.brand__icon {
  width: 32px;
  height: 32px;
  display: block;
  flex-shrink: 0;
}
.brand__word {
  font-size: 1.05rem;
  font-weight: 500;
  color: var(--ink);
}
.brand__word strong {
  font-weight: 800;
  letter-spacing: 0.02em;
}

.nav__links {
  display: flex;
  align-items: center;
  gap: 28px;
}
.nav__links a {
  color: var(--ink-soft);
  text-decoration: none;
  font-weight: 500;
  font-size: 0.95rem;
}
.nav__links a:hover { color: var(--ink); }
.nav__links .btn { padding: 9px 18px; }

/* Hero */
.hero {
  padding: 88px 0 64px;
  background:
    radial-gradient(1000px 500px at 80% -10%, rgba(200, 16, 46, 0.07), transparent 60%),
    linear-gradient(180deg, #fff 0%, #faf8f5 100%);
}
.hero__inner { max-width: 880px; text-align: center; margin: 0 auto; }
.lede {
  font-size: 1.2rem;
  color: var(--ink-soft);
  max-width: 660px;
  margin: 18px auto 32px;
}
.hero__cta {
  display: flex;
  gap: 12px;
  justify-content: center;
  margin-bottom: 56px;
  flex-wrap: wrap;
}
.hero__stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  max-width: 720px;
  margin: 0 auto;
  padding-top: 32px;
  border-top: 1px solid var(--line);
}
.hero__stats div { text-align: center; }
.hero__stats strong {
  display: block;
  font-size: 1.6rem;
  color: var(--ink);
  font-weight: 800;
  margin-bottom: 4px;
}
.hero__stats span { font-size: 0.85rem; color: var(--muted); }

/* Sections */
.section { padding: 88px 0; }
.section--alt { background: var(--bg-alt); }
.section__head { max-width: 680px; margin: 0 auto 56px; text-align: center; }
.section__sub { font-size: 1.05rem; margin-top: 8px; }

/* Steps */
.steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.step {
  background: white;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 32px;
  transition: transform .2s ease, box-shadow .2s ease;
}
.step:hover { transform: translateY(-2px); box-shadow: var(--shadow); }
.step__num {
  display: inline-block;
  font-size: 0.85rem;
  font-weight: 700;
  color: var(--red);
  letter-spacing: 0.1em;
  margin-bottom: 16px;
}

/* Example section with mock flyer */
.example { padding: 88px 0; background: var(--bg-dark); color: white; }
.example__inner {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 64px;
  align-items: center;
}
.example__copy h2 { color: white; }
.example__copy p { color: rgba(255, 255, 255, 0.78); font-size: 1.08rem; }
.example__copy .muted { color: rgba(255, 255, 255, 0.5); }
.example__copy .eyebrow { color: #ff7588; }

.example__card { display: flex; justify-content: center; }
.flyer {
  background: #fffaf3;
  color: var(--ink);
  border-radius: 16px;
  padding: 28px;
  width: 100%;
  max-width: 340px;
  box-shadow: var(--shadow-lg);
  position: relative;
  border: 1px solid rgba(0, 0, 0, 0.06);
  transform: rotate(-2deg);
}
.flyer__top {
  display: flex;
  justify-content: space-between;
  align-items: center;
  margin-bottom: 18px;
}
.flyer__brand {
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  color: var(--muted);
}
.flyer__pill {
  background: var(--red);
  color: white;
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  padding: 4px 10px;
  border-radius: 999px;
}
.flyer h3 { font-size: 1.5rem; line-height: 1.2; margin-bottom: 6px; }
.flyer p { color: var(--ink-soft); margin-bottom: 18px; }
.flyer__qr {
  display: flex;
  justify-content: center;
  margin: 14px 0 18px;
}
.qr {
  width: 110px;
  height: 110px;
  background:
    linear-gradient(45deg, transparent 25%, var(--ink) 25%, var(--ink) 50%, transparent 50%, transparent 75%, var(--ink) 75%) 0 0 / 16px 16px,
    linear-gradient(-45deg, transparent 25%, var(--ink) 25%, var(--ink) 50%, transparent 50%, transparent 75%, var(--ink) 75%) 0 0 / 16px 16px,
    white;
  border-radius: 8px;
  border: 4px solid white;
  outline: 2px solid var(--ink);
  position: relative;
}
.qr::before, .qr::after {
  content: '';
  position: absolute;
  width: 22px;
  height: 22px;
  background: white;
  border: 4px solid var(--ink);
  border-radius: 3px;
}
.qr::before { top: 4px; left: 4px; }
.qr::after { top: 4px; right: 4px; }
.flyer__foot {
  display: block;
  text-align: center;
  font-size: 0.72rem;
  letter-spacing: 0.08em;
  color: var(--muted);
  text-transform: uppercase;
  border-top: 1px dashed var(--line);
  padding-top: 12px;
}

/* Pricing tiers */
.tiers {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  align-items: stretch;
}
.tier {
  background: white;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 36px 28px;
  display: flex;
  flex-direction: column;
  position: relative;
  transition: transform .2s ease, box-shadow .2s ease;
}
.tier:hover { transform: translateY(-2px); box-shadow: var(--shadow); }
.tier--featured {
  border: 2px solid var(--red);
  box-shadow: var(--shadow-lg);
  transform: translateY(-8px);
}
.tier--featured:hover { transform: translateY(-10px); }
.tier__badge {
  position: absolute;
  top: -14px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--red);
  color: white;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 5px 12px;
  border-radius: 999px;
}
.tier__head { margin-bottom: 20px; }
.tier__tag { color: var(--muted); font-size: 0.92rem; margin: 0; }
.tier__price {
  display: flex;
  align-items: baseline;
  gap: 8px;
  margin-bottom: 4px;
}
.tier__amount { font-size: 2.4rem; font-weight: 800; color: var(--ink); letter-spacing: -0.03em; }
.tier__unit { font-size: 0.9rem; color: var(--muted); }
.tier__reach {
  font-weight: 600;
  color: var(--ink);
  margin-bottom: 24px;
  padding-bottom: 24px;
  border-bottom: 1px solid var(--line);
}
.tier__list {
  list-style: none;
  padding: 0;
  margin: 0 0 28px;
  flex: 1;
}
.tier__list li {
  padding: 8px 0 8px 26px;
  position: relative;
  color: var(--ink-soft);
  font-size: 0.96rem;
}
.tier__list li::before {
  content: '';
  position: absolute;
  left: 0;
  top: 14px;
  width: 14px;
  height: 8px;
  border-left: 2px solid var(--red);
  border-bottom: 2px solid var(--red);
  transform: rotate(-45deg);
}
.pricing__note {
  text-align: center;
  color: var(--muted);
  font-size: 0.9rem;
  margin-top: 40px;
}

/* Why grid */
.why {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 32px 48px;
}
.why__item h3 {
  position: relative;
  padding-left: 18px;
}
.why__item h3::before {
  content: '';
  position: absolute;
  left: 0;
  top: 6px;
  bottom: 6px;
  width: 4px;
  background: var(--red);
  border-radius: 2px;
}

/* Contact */
.contact {
  padding: 88px 0;
  background: linear-gradient(180deg, var(--bg-alt) 0%, white 100%);
}
.contact__inner {
  display: grid;
  grid-template-columns: 1fr 1.2fr;
  gap: 64px;
  align-items: start;
}
.contact__copy { position: sticky; top: 100px; }

.contact__form {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
  background: white;
  padding: 32px;
  border-radius: var(--radius);
  border: 1px solid var(--line);
  box-shadow: var(--shadow);
}
.field { display: flex; flex-direction: column; gap: 6px; }
.field--full { grid-column: span 2; }
.field label {
  font-size: 0.85rem;
  font-weight: 600;
  color: var(--ink);
}
.field input, .field select, .field textarea {
  font: inherit;
  padding: 11px 14px;
  border: 1px solid var(--line);
  border-radius: 10px;
  background: var(--bg-alt);
  color: var(--ink);
  transition: border .15s ease, background .15s ease;
}
.field input:focus, .field select:focus, .field textarea:focus {
  outline: none;
  border-color: var(--red);
  background: white;
}
.contact__form .btn { grid-column: span 2; margin-top: 8px; }
.hidden { display: none; }

/* Footer */
.footer {
  background: var(--ink);
  color: white;
  padding: 48px 0 36px;
}
.footer .brand { color: white; }
.footer .muted { color: rgba(255, 255, 255, 0.55); margin-top: 8px; }
.footer__inner {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  gap: 24px;
  flex-wrap: wrap;
}
.footer__meta { display: flex; gap: 24px; color: rgba(255, 255, 255, 0.7); font-size: 0.9rem; }
.footer__meta a { color: white; text-decoration: none; }
.footer__meta a:hover { text-decoration: underline; }

/* Math section (funnel + ROI) */
.math { padding: 88px 0; }
.funnel {
  max-width: 520px;
  margin: 0 auto 56px;
  display: flex;
  flex-direction: column;
  align-items: stretch;
  gap: 8px;
}
.funnel__step {
  background: white;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 20px 24px;
  text-align: center;
  box-shadow: var(--shadow);
}
.funnel__step strong {
  display: block;
  font-size: 1.5rem;
  font-weight: 800;
  color: var(--ink);
  margin-bottom: 4px;
  letter-spacing: -0.02em;
}
.funnel__step span {
  font-size: 0.92rem;
  color: var(--muted);
}
.funnel__step--win {
  background: var(--ink);
  border-color: var(--ink);
}
.funnel__step--win strong { color: white; }
.funnel__step--win span { color: rgba(255, 255, 255, 0.7); }
.funnel__arrow {
  text-align: center;
  font-size: 1.4rem;
  color: var(--red);
  font-weight: 700;
  line-height: 1;
}

.roi {
  display: grid;
  grid-template-columns: 1fr 1.2fr 1fr;
  gap: 20px;
  margin-bottom: 32px;
}
.roi__card {
  background: white;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 28px;
}
.roi__card h3 {
  font-size: 1.6rem;
  font-weight: 800;
  color: var(--ink);
  margin: 4px 0 12px;
  letter-spacing: -0.02em;
}
.roi__card p {
  font-size: 0.95rem;
  margin: 0;
}
.roi__card--big {
  background: var(--red);
  color: white;
  border-color: var(--red);
}
.roi__card--big h3 { color: white; font-size: 2.2rem; }
.roi__card--big p { color: rgba(255, 255, 255, 0.92); }
.roi__card--big .eyebrow { color: rgba(255, 255, 255, 0.85); }
.roi__card--big strong { color: white; }

/* Tracking section */
.tracking__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 32px;
  margin-bottom: 32px;
}
.tracking__col {
  background: var(--bg-alt);
  border-radius: var(--radius);
  padding: 32px;
}
.tracking__col h3 {
  margin-bottom: 16px;
  color: var(--ink);
}
.check-list {
  list-style: none;
  padding: 0;
  margin: 0;
}
.check-list li {
  padding: 10px 0 10px 28px;
  position: relative;
  color: var(--ink-soft);
  font-size: 0.97rem;
}
.check-list li::before {
  content: '';
  position: absolute;
  left: 0;
  top: 18px;
  width: 14px;
  height: 8px;
  border-left: 2px solid var(--red);
  border-bottom: 2px solid var(--red);
  transform: rotate(-45deg);
}
.check-list li strong { color: var(--ink); font-weight: 600; }
.check-list li em { color: var(--muted); font-style: normal; font-size: 0.88rem; }
.tracking__call {
  background: var(--ink);
  color: rgba(255, 255, 255, 0.85);
  border-radius: var(--radius);
  padding: 28px 32px;
  font-size: 1rem;
  line-height: 1.65;
}
.tracking__call strong {
  display: block;
  color: white;
  font-size: 1.1rem;
  margin-bottom: 8px;
}

/* Testimonials */
.testimonials { padding: 88px 0; }
.placeholder-note {
  color: var(--red);
  font-size: 0.85rem;
  font-style: italic;
  margin-top: 8px;
}
.quotes {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.quote {
  background: white;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 28px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  transition: transform .2s ease, box-shadow .2s ease;
}
.quote:hover { transform: translateY(-2px); box-shadow: var(--shadow); }
.quote--featured {
  border: 2px solid var(--red);
  box-shadow: var(--shadow-lg);
}
.quote__text {
  font-size: 1.02rem;
  color: var(--ink);
  line-height: 1.55;
  margin-bottom: 24px;
  font-weight: 500;
}
.quote__text::before {
  content: '"';
  display: block;
  font-size: 2.2rem;
  font-weight: 800;
  color: var(--red);
  line-height: 0.6;
  margin-bottom: 12px;
}
.quote__by {
  display: flex;
  align-items: center;
  gap: 12px;
  border-top: 1px solid var(--line);
  padding-top: 16px;
}
.quote__avatar {
  width: 40px;
  height: 40px;
  border-radius: 50%;
  background: var(--ink);
  color: white;
  display: flex;
  align-items: center;
  justify-content: center;
  font-weight: 700;
  font-size: 0.85rem;
  letter-spacing: 0.05em;
  flex-shrink: 0;
}
.quote--featured .quote__avatar { background: var(--red); }
.quote__by strong {
  display: block;
  color: var(--ink);
  font-size: 0.95rem;
  font-weight: 600;
}
.quote__by span {
  display: block;
  color: var(--muted);
  font-size: 0.85rem;
  margin-top: 2px;
}

/* Responsive */
@media (max-width: 900px) {
  .nav__links a:not(.btn) { display: none; }
  .steps, .tiers, .why, .roi, .tracking__grid, .quotes { grid-template-columns: 1fr; }
  .tier--featured { transform: none; }
  .tier--featured:hover { transform: translateY(-2px); }
  .example__inner, .contact__inner { grid-template-columns: 1fr; gap: 40px; }
  .contact__copy { position: static; }
  .hero__stats { grid-template-columns: 1fr; gap: 18px; }
  .hero { padding: 60px 0 48px; }
  .section, .example, .contact, .math, .testimonials { padding: 64px 0; }
}

@media (max-width: 540px) {
  .contact__form { grid-template-columns: 1fr; padding: 24px; }
  .field--full, .contact__form .btn { grid-column: span 1; }
  .flyer { transform: rotate(0); }
}