Direct-to-household marketing across Canada

Direct mail that actually converts.

We design, print, and deliver QR-coded flyers to the exact households you want to reach — hand-delivered to every mailbox on the route. Trackable. Local. Hard to ignore.

~4%QR scan rate on a strong offer
~30%of scanners become repeat customers
10×+typical ROI on the first campaign
How it works

Three steps from idea to inbox — the physical kind.

01

We design your flyer

An envelope-sized flyer built around one clear offer and a unique QR code tied to your business.

02

We deliver it to mailboxes

Hand-delivered to the neighbourhoods and demographics you want — no spam folder, no ad blocker, no algorithm in the way.

03

Customers scan & convert

Every scan is tracked. Redemptions turn into repeat customers — and a measurable return on the campaign.

The math

What happens when 5,000 flyers go out.

Conservative numbers, based on 2025 ANA/DMA and Canadian direct mail benchmarks.

5,000 households reached
~200 QR scans 4% scan rate with a strong offer
~160 first visits 80% of scanners redeem within 30 days
~48 new regulars 30% become long-term repeat customers
Conservative LTV

~$730 per regular

1 visit/week · $7 average ticket · 2 years. Higher for restaurants, services, or anything with a bigger basket.

Campaign ROI

~17×

48 regulars × $730 = ~$35,000 in lifetime revenue from a $1,997 Growth campaign.

Break-even

3 customers

You only need 3 new long-term customers for the Growth campaign to pay for itself. The rest is upside.

Industry benchmark: restaurants average 4.9% direct-mail response; compelling local offers regularly hit 5-8%, and standout flyers have pulled 15-30% redemption. We deliberately model conservative numbers so the upside is yours.

A quick example

Picture a local coffee shop.

We mail 5,000 households in the surrounding neighbourhoods a flyer with a QR code for a free coffee. People scan it, walk in, try the espresso — and a meaningful slice of them keep coming back for years.

That's the long game of direct mail: not one sale, but one new regular.

YOUR LOGO FREE COFFEE

Your first one's on us.

Scan the code. Walk in. Try us out.

Delivered with care · CDM Marketing
How we measure it

You'll know what worked — and who's coming back.

The QR scan tells you they walked in. Long-term value is a joint effort — here's how we split it.

What CDM tracks for you

  • Every QR scan — date, time, and approximate delivery route
  • Performance dashboard — delivered at week 2 and again at week 6
  • Neighbourhood heatmap — which areas pulled the strongest response, so the next drop is sharper

What you track in-store

  • Offer redemptions — a tally at the register, or a unique code per flyer for exact counts
  • Email capture (optional add-on) — the QR routes through a one-tap opt-in before the offer
  • Repeat visits — your POS or loyalty system tags returning customers over time
"How do we know they keep coming back?" That depends on what you already have. If you run a POS or loyalty app, we wire scans → first visits → repeat behaviour. If you don't, the simplest path is the email opt-in add-on — you stay in touch and watch return visits compound. We map the right setup with you during onboarding, so the answer fits your business, not a template.
Pricing

Three tiers. Pick the one that matches your reach.

All tiers include flyer design, printing, QR setup, and door-to-door delivery.

Pilot

Test the offer

$397 one-time

1,000 households

  • Custom flyer design
  • Unique QR code & scan tracking
  • Single-neighbourhood targeting
  • Door-to-door delivery
Start a pilot

Premium

Own your market

Custom priced to reach

Your full target demographic

  • Everything in Growth
  • Full city or region coverage
  • Premium design & strategy
  • Multi-drop / repeat campaigns
Request a quote

Every tier includes flyer design, print, QR setup & tracking, neighbourhood-route targeting, and door-to-door delivery. Premium pricing scales with target reach, demographic targeting, and campaign frequency.

Why CDM

Digital ads are loud. Mailboxes aren't.

Hyper-local targeting

Pick your neighbourhoods, delivery routes, or demographic profile. We deliver only where it counts.

Tracked by QR

Every scan is logged. Know which campaign, which area, and which offer is pulling its weight.

Door-to-door reliability

Hand-delivered to every mailbox on the route. No ad-blockers, no spam filters, no algorithm.

Built for long-term customers

The QR offer gets them in the door. Your product turns them into regulars. We design for both.

What clients say

Local businesses, real results.

Sample quotes — replace with real client testimonials before launch.

"We ran a Growth campaign for the café and saw 180 new faces in the first month. About 50 of them now come in every single week."

Jane Smith Owner · Sample Coffee Co.

"Trackable, hyper-local, and the QR data made it obvious which neighbourhoods to double down on. Smartest $2k we've spent."

Priya Rao Manager · Sample Wellness Studio
Get started

Tell us about your business.

We'll come back within one business day with a tailored quote and a sample flyer concept.